Market Analysis

Considerations for the marketing plan.

Industry Overview
An analysis of the industry in which your business will compete. This section should also include a detailed description of your key competitors.

Marketing Strategy
Your Marketing Strategy should summarize the target market for your product/service. Who is your audience? Where are they located? How many of them are there? Are there enough to support your business?

Product/Services (USP)
In this section you will want to provide solid answers to questions like: What is the Unique Selling Proposition/Feature (USP) of your product/service? Why will your customers come to you instead of your competitors?

Promotion and Marketing
When considering Promotion and Marketing, be sure to answer the following questions: How will you get the message out about your product/service? Through ads? Press releases? How much will it cost?

Pricing and Position
Key questions to consider in Pricing and Position are: How much will your product/service cost? What is the position of your product/service compared to your competitors? Is it a “high-end” service or an affordable everyday product?

Distribution Strategies
When considering your Distribution Strategies, ask yourself: How will your product/service reach the end user? How much will it cost?