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Whether you choose mass marketing or niche marketing, the end goal is the same: catch the fish. By deciding what you’re fishing for and understanding the tools you have to catch them, you’ll be able to decide if niche or mass marketing is best for you.
Just when you think you have a handle on one social media, another one comes along. Pinterest isn’t for everyone, but if the products or content you want to promote looks good in picture or video form, then it should be added to your marketing mix.
The news about 'the death of business cards' shouldn’t prompt you to burn your cards, or stop ordering new ones. Sure, for some business cards may be passé, but when cards are well done, they can still be a powerful tool for growing your business.
Facebook can be a great outlet for marketing your small business as it is relatively simple to set up and can accommodate both large and small budgets, allowing you to escalate or deescalate as you see fit.
Not all email newsletters are created equal. Sure you can make yours stand out by integrating multimedia, but incorporating different types of media is not enough. You must to do it right to make your efforts worthwhile.
Having a solid personal profile, although very important, is only the beginning. LinkedIn provides you with a lot of tools which can help drive potential clients to your business. It’s just a matter of knowing what those tools are and how to use them.
Lots of businesses thank their customers with reward programs: loyal customers receive enticing deals, free goodies, or even cold, hard cash back. But if you’re a small business, it may not be possible to offer these programs regularly.
Earning positive media coverage for your small business can be one of the most effective ways to publicize your business. However, landing these media stories takes planning, research and time.
When it comes to boosting your website for search, content is king. The more frequently you publish (good) content the more frequently search engines will visit your site and the more likely it will appear on the results page of a search.
LinkedIn is often overshadowed by the popularity of Twitter and Facebook for business. However a recent study by HubSpot, found that LinkedIn produces a visitor-to-lead conversion rate that is almost three times higher than both Twitter and Facebook.
Seminar Date: Thursday, May 17th, 2012
Price: $39.00
Seminar Date: Friday, May 18th, 2012
Price: $59.00
Seminar Date: Friday, May 25th, 2012
Price: $59.00
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