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All Marketing Sales Articles Filed Under Growing a Business
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Which is More Effective: Mass or Niche Marketing?
Whether you choose mass marketing or niche marketing, the end goal is the same: catch the fish. By deciding what you’re fishing for and understanding the tools you have to catch them, you’ll be able to decide if niche or mass marketing is best for you.
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Is Pinterest Right for your Small Business?
Just when you think you have a handle on one social media, another one comes along. Pinterest isn’t for everyone, but if the products or content you want to promote looks good in picture or video form, then it should be added to your marketing mix.
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Why Business Cards Aren’t Dead
The news about 'the death of business cards' shouldn’t prompt you to burn your cards, or stop ordering new ones. Sure, for some business cards may be passé, but when cards are well done, they can still be a powerful tool for growing your business.
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Understanding Facebook Advertising
Facebook can be a great outlet for marketing your small business as it is relatively simple to set up and can accommodate both large and small budgets, allowing you to escalate or deescalate as you see fit.
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Power up Your Emails by Adding Multimedia the Right Way
Not all email newsletters are created equal. Sure you can make yours stand out by integrating multimedia, but incorporating different types of media is not enough. You must to do it right to make your efforts worthwhile.
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Promoting your Business on LinkedIn
Having a solid personal profile, although very important, is only the beginning. LinkedIn provides you with a lot of tools which can help drive potential clients to your business. It’s just a matter of knowing what those tools are and how to use them.
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Saying “Thank You” to Your Facebook Fans
Lots of businesses thank their customers with reward programs: loyal customers receive enticing deals, free goodies, or even cold, hard cash back. But if you’re a small business, it may not be possible to offer these programs regularly.
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How to Gain Media Coverage for your Small Business
Earning positive media coverage for your small business can be one of the most effective ways to publicize your business. However, landing these media stories takes planning, research and time.
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Improve Your Company’s Digital Content
When it comes to boosting your website for search, content is king. The more frequently you publish (good) content the more frequently search engines will visit your site and the more likely it will appear on the results page of a search.
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Build your LinkedIn Profile to Build your Business
LinkedIn is often overshadowed by the popularity of Twitter and Facebook for business. However a recent study by HubSpot, found that LinkedIn produces a visitor-to-lead conversion rate that is almost three times higher than both Twitter and Facebook.
Upcoming Marketing Sales Seminars
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Getting Serious with Social Media
Seminar Date: Thursday, May 17th, 2012
Price: $39.00 -
Powerful Marketing for Small Business
Seminar Date: Friday, May 18th, 2012
Price: $59.00 -
Sales Strategies for Small Business
Seminar Date: Friday, May 25th, 2012
Price: $59.00
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