Phone: 1-800-667-2272
Contact Us
About Small Business BC
Sign In
Online Marketing for Tourism
Print
e-mailTechnology and the Internet have created a revolution in tourism marketing. The Internet not only inspires and provides consumers with information on potential travel destinations, but enables them to take immediate action by booking online. And, this is only the beginning of their online engagement, as the Internet continues to play a role during the vacation as well as long after the visitor returns home.
This Online Marketing for Tourism guide will take you through:
- Understanding your customer's online habits
- How to build an online marketing plan
- How to analyze your website
- The basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Using social media to communicate with your customers
- Email marketing
- Using third party websites to expand your visibility
The Online Marketing guide is written for small and medium tourism operators in British Columbia. It does not matter if you run a restaurant, a B&B, or a small kayaking tour operation. Based on your type of business, and the money and time you can invest in online marketing, this guide will help you maximize the return on your efforts.
Guide: Online Marketing (October 2011)
Featured Products
Ask a Website Expert
Need help with getting your business online or struggling with your existing site and need a professional opinion on how to increase your business website’s effectiveness? Book a one on one consultation with our web expert. Whether you are planning your website or looking to improve your existing website, let our expert help you optimize your site for conversion and generate the revenue you need for your small business. These 45 minute sessions are booked in advance and take place at Small Business BC on a first come first serve basis and are limited, so book today! For clients outside the Lower Mainland, appointments can be arranged via Skype.
Date and Time:TBA
Price: $40.00 plus taxes
Contact Client Services at 604 775 5525 or 1 800 667 2272.
What our clients have to say about Ask a Website Expert:
“Wow! The Ask a Website Expert session gave me exactly the feedback I needed to improve my site. Mark Tempest was fully prepared with a written synopsis of his assessment of my site and then delivered a bounty of significantly valuable information during our discussion. I left the session completely energized with a multitude of ideas I can implement to increase traffic and enhance content. I felt I got precisely what I was looking for and much, much more. I would highly recommend taking advantage of this session to anyone looking at starting, or wishing to improve, their website.
Small Business BC continues to be an exceptional resource for me as a new business owner and you absolutely hit it out of the park with this offering”.
Designed & Developed by Cosmicblend Studio
You Can Also Find Us On